AMANDA SUAREZ

Starch Madness is the yearly interactive brand tentpole for Serious Eats, the award winning recipe and cooking website. I created and led the creative direction for the 2023 and 2024 campaigns which each included a bespoke landing page, a custom playable bracket, and a social campaign involving over 250 assets over the course of two weeks. The 2024 campaign was sold for $250,000, garnered over 50,000 votes daily across social and featured 32 newly shot recipe images and the company’s first ever on-site voting module.

The Global Anthology is initiative that highlights a work of prose from every country on Earth, as well as many nations, states, sovereignties, territories, and flag-less regions. I worked with Michael Barron —who conceived, produced and edited this project— over the course of 6 months to bring it to life on Culture Trip. I developed and implemented the packaging, art direction, WordPress layout and individual graphics for the entire project. The initiative has three parts:  an introduction page which describes the concept and acts as a directory for the individual countries, the letter pages which list every country and their corresponding data, and individual graphics for each country that includes the space and flag. 

Around the World in 60 Music Festivals was a high traffic generating article, conceived by Ryan Kristobak for Culture Trip. I designed the packaging and individual graphics which included animated maps and information about how to travel the world based on musical preferences. There were six potential "trips" which included ten festivals each. Each festival block was individually placed so users could click to be taken to the individual festival websites.